For my Brand Design class, we spent the whole semester going through the design process to create a brand identity for a brand of our choosing. At the start of the semester, we received a category to choose a brand from, and I got Food. I chose a local Korean chicken restaurant that I felt could use an updated brand identity.

We started the process by researching our chosen brand and choosing concept words to guide us through our process. We then began sketching symbols that we felt represented the brand, and then different letterform combinations. We then looked at various typefaces and tried different combinations and lockups. Next, we began adding color and finalizing our symbols and wordmarks. Next we worked on extensions, like a website, various merchandise, and patterns to round out the brand.

At the end of the project, we had to create a brand style guide, and a process book outlining our entire process, from initial ideation to final mockups.

Initial Ideation

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Final Symbol and Wordmark Variations

Mockups